Meena Bazaar, a well-known ethnic clothing brand for women, has teamed up with Sociometric, an AI-powered intelligence company, and Agprop, a real estate company, to accelerate its AI growth.
By using heat maps to provide socioeconomic and demographic information across cities, the alliance seeks to provide Meena Bazaar with data-driven site selection tools. According to India Retailing, this information will be used to identify the most promising retail clusters and forecast income using machine learning.
Shivek Aggarwal, the creator of Agprop, declared on social media that their partnership will transform retail expansion by fusing cutting-edge AI, technology, and data science with conventional legacy.
In 1970, Suresh and Vishnu Manglani founded Meena Bazaar, specialising in traditional ready-to-wear apparel. The company currently has more than 70 physical locations throughout India and the US.
