Banana Republic forays into rental world; launches Style Passport

by Apparel Resources News-Desk

17-August-2019  |  1 min read

Banana Republic
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The Gap-owned Banana Republic announced yesterday (16 August) that it will be soon launching ‘Style Passport’.

With this, Banana Republic joins renowned brands like Urban Outfitters and Loft who have forayed into rental world.

Style Passport, which in all probablity gets launched by the end of September, will allow its subscribers to buy the apparels of their choice at a flat monthly fee of US $ 85.

What’s the service offering! Renting 3 garments at a time, free priority shipping and laundering service as well as unlimited exchanges and returns. While initially Style Passport will offer women’s apparels, gradually men’s apparels will be added.

“We are constantly evolving with our customer, meeting her where she is shopping.” said Mark Breitbard, Brand Chief, Banana Republic.

He further added “Style Passport will drive incremental revenue, and help us connect with younger shoppers who appreciate great style and want an affordable, sustainable way to try new fashion.”

Close on its heels, now Bloomingdale is also planning to launch similar service in September.

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