Avery Dennison, a global materials science and digital identification solutions company that have turnover of US $ 9 billion, has announced an agreement with NBA Properties Inc., to license National Basketball Association (NBA) team marks, logos, fonts and more in the production of on-court and retail apparel embellishments.
In a statement, Avery Dennison informed that this initial license agreement affirms Avery Dennison’s intentions to expand its Embelex™ business in the US. It follows recent acquisitions in the apparel trims space of Rietveld (Netherlands), Thermopatch, and Lion Brothers, all of which add production and materials science capabilities to the growing Embelex solutions portfolio.
Avery Dennison will produce licensed marks, logos, fonts and more for NBA teams and retailers under this agreement. The agreement means teams and retailers can benefit from the entire Embelex portfolio including digitally connected garment capabilities with the consistency and scale of global manufacturing coupled with fast response production capacity in the US.
“Avery Dennison is proud to be working with official NBA team marks and embellishments. And we look forward to producing Embelex solutions for teams and retailers alike,” said Steve Mason, vice president and general manager, Embelex and Aftermarket, Apparel Solutions, Avery Dennison.
