
ASOS investors will be hopeful the online fashion giant can show progress in its revival plans when it reports its latest trading figures next week.
Despite broader worries about consumer spending, a number of competing shops, including Next and JD Sports, reported encouraging sales reports in recent days.
ASOS will be presenting a trade statement to investors and analysts outlining its results for the most recent fiscal year.
It follows a challenging two years for the retail firm, during which its profits plummeted as a result of decreased customer demand brought on by the cost-of-living squeeze and an increase in its own supply chain expenses.
The company’s executives had predicted a double-digit fall in sales for the previous year due to pressure on consumer finances.
The company’s stock levels also increased significantly as a result of the decline in sales, and these levels had to be reduced in order to maintain profitability.
Investors will be eager to see a decrease in stock levels and an improvement in profit margins since the company has stated that it will concentrate more on boosting its profitability in the short term.






