Asos, the British online retailer, has joined hands with American retail stalwart Nordstrom.
The partnership will see Topshop clothes being sold in US stores for the first time since late last year.
The deal sees Nordstrom acquire a minority stake in Topshop, Topman, Miss Selfridge and HIIT brands, which were bought out of administration by Asos earlier this year.
Talking about the joint venture with Nordstrom, Asos, reportedly, stated that the partnership will not help drive the growth of both the brands, but also explore new strategic alliance that will enable to build greater awareness and engagement in the American and Canadian market.
It is worth noting that Asos, which normally trades online, has for the first time entered into a partnership with a retailer.
Notably, as per the alliance, Asos will continue to have its operational and creative control over Topshop and other brands, but will closely collaborate to reach a wider base of customers.
Additionally, Asos will also be providing click-and-collect services in Nordstrom stores.
Expressing delight, Pete Nordstrom, President and Chief Brand Officer, Nordstrom, said “We could not have found a better partner in Asos, the world leader in fashion for the 20-something customer.”
Asos was founded in 2000 in London and today sells over 850 brands on its website, besides selling its own range of apparels and fashion accessories.