Japanese sportswear brand Asics aims to open 50 new brick-and-mortar stores in India by 2025 to reach new customer demographics across the country. The business plans to launch stores in Tier-2 and 3 locations to penetrate rural India.
“India is a crucial market for us and with the changing consumer landscape we see a huge potential with new and emerging demand for sports across different regions of India,” said Asics Corporation’s president, CEO, and COO Yasuhito Hirota, as per reports.
After establishing itself as Asics India in 2013, Asics has now launched 100 stores throughout India. The company also intends to open its first mono-brand store in India in 2026, following a significant increase in its retail footprint in the upcoming year.
“We aim to penetrate into deep Bharat with more stores in Tier-2 and 3 markets over [the] next few years, add more running clubs and partnerships with marathon events in our existing markets and lead the running and fitness industry in India- all of which will take us closer to fulfilling our commitment to build a stronger sporting culture in India,” said Asics India and South Asia’s managing director Rajat Khurana, as per reports.
This year, Asics India, a manufacturer of sportswear and footwear, had a 25 per cent increase in growth over last year. The company anticipates that as it grows its shop base, its growth trajectory will hold.
