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Arvind’s Ankur Textiles gears up for the festive season

by Apparel Resources News-Desk

1 week ago  |  2 mins   read

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A part of the US $ 1.7 billion textile-to-technology conglomerate Arvind Limited, Ankur Textiles recently launched an exclusive range of multi-fibre fabrics in a myriad of bright colours. The collection is in line with the contemporary trends but is also deeply rooted in the Indian traditions, to keep up with the fashion-enthusiasts’ aspirations.

The collection encompasses fabrics like Lily, Livia, Coral, Silk Sophie, and Incredible that can be stitched to create several western and ethnic womenswear garments, ranging from dresses and tops to kurtis and tunics. Having a versatile range of colours, textures, and prints, these fabrics will be retailed at several MBOs (Multi Brand Outlets) with prices ranging from Rs. 300 to Rs. 800 per meter.

Lily, a shiny fabric with high luster, has a highly commendable durability due to its strength and shrinkage resistance properties make it a long-lasting fabric while Livia is a shiny Viscose-Cotton flax blend that stands out due to its light weight and crisp drape. A blend of eco-friendly fibre Tencel, and the uber comfortable, cotton, Sophie, is a soft, and moisture absorbent fabric that is great for sensitive skin.

Speaking at the inaugural event, Mr. Brijesh Bhati, CEO, Ankur Textiles, said, “We are happy to have introduced a sustainable alternative to cotton with our multi-fibre fabrics. Today, we have added choices for our audience which will offer a wide array of textures and features to suit the evolving fashion taste of India. Our blends are specially designed to marry style and comfort and make heads turn. As one of the most prominent players in the B2C segment in womenswear, we are happy to present women with the widest range of colours to style their wardrobe. In line with our strategy to provide end-to-end solutions to our customers, we are entering into high-end prints in multi fibre and premium cotton substrates for dress materials”.

Ankur Textiles have been pioneers in designing high-quality voiles right from 100 per cent cotton to fancy blends that are available all across India and are exported to China, Switzerland, Africa, Thailand, and Middle East. A heritage brand, Ankur develops high-quality fabrics for both womenswear and menswear.