Arvind Limited, a leading integrated solutions provider in textiles with robust fiber-to-fashion capabilities, recently announced its first campaign featuring Dr. Lakshyaraj Singh Mewar of Udaipur as the brand ambassador for Primanté, the company’s premium suiting and shirting brand.

The campaign, titled Own Your Legacy, Own The Moment celebrates the timeless elegance and sophistication that Primanté fabrics bring to the modern wardrobe.

‘The Arvind Store’ is a complete lifestyle fashion destination that focuses on bringing the best of both worlds, that of fabric and ready-made to its customers.

The stores house retail brands such as “AD”( Arvind Premium Ready-Made Collection), Fabric Brands like Primante & Tresca. It will also offer Custom Tailoring solutions to the customers. Select stores offer ADL (Arvind Denim Lab) – a unique model that allows customers to customise their denim with their size, fit and choice of buttons, rivets, labels, thread colours & initials. The Arvind Store concept is rapidly increasing across India, with multiple stores launching every month.