December sales in apparel category in the Japanese chain stores surged 20.60 per cent on M-o-M basis, after fluctuating in November.

The data of 10,975 stores of 56 companies associated with Japan Chain Stores Association (JCSA) showed the revenues clocked were 80,441.58 million yen in December ’20 which hovered around just 66,300 million yen in November ’20.

However, the revenues tumbled on Y-o-Y basis by 7.70 per cent as compared to the sales figures that were registered in December ’19.

Menswear clocked 13,874.30 million yen revenues during December ’20 which is 6.20 per cent more than the figures of November ’20, but it’s down by 14.50 per cent from December ’19.

Womenswear revenues valued 17,093.64 million yen in December ’20, with a marginal increase of 0.20 per cent on monthly note, while the contraction of 16 per cent was experienced on Y-o-Y basis.

All other types of clothing, including kidswear, rose massively by 35.30 per cent on M-o-M basis in December ’20 to hit 49,473.64 million yen. However, this value was still down on Y-o-y basis 2.10 per cent.