A new five-year franchise deal has been announced by Apparel Group, a leader in the worldwide fashion and lifestyle retail industry, with Go Colors, an innovative brand in India’s branded bottom-wear market. With the opening of 13 new stores in Saudi Arabia and the United Arab Emirates as the first step in the expansion of the Go Colors brand throughout the GCC, this cooperation represents a significant milestone.
Go Colors is an Indian women’s bottom-wear retailer with an extensive collection that includes everything from ethnic wear such as churidars and patialas to western styles like trousers and jeggings. With over 700 exclusive brand stores in India and presence in more than 2000 large format stores, Go Colors is poised to spread its designs across the GCC.
The goal of the strategic growth plan is to meet the growing demand for stylish and functional bottom wear in the GCC by having Apparel Group use its vast retail experience to promote Go Colors’ wide selection of goods to a new market.
Neeraj Teckchandani, CEO of Apparel Group, expressed enthusiasm about the new venture, stating, “We are thrilled to partner with Go Colors, a brand that has been at the forefront of innovation in women’s apparel. By introducing Go Colors to the GCC, we are not just expanding our portfolio but also enriching the fashion choices available to women in the region. We believe that the unique value proposition of Go Colors will be a significant addition to the local market.”
Commenting on the same, Gautam Saraogi, ED & CEO, Go Fashion (India) Limited said, ”We are thrilled about our partnership with the Apparel Group to launch stores in the GCC region, marking a pivotal move in our global expansion strategy. The Apparel Group, a prominent fashion powerhouse on a global scale are the perfect partners for initiating our global expansion efforts.”
This collaboration is anticipated to improve the GCC’s retail scene by giving consumers access to a wide selection of premium women’s undergarments in more than 120 colours and 50 styles, ranging from traditional to modern. With future aspirations to expand throughout the GCC, the first phase of expansion will concentrate on building a significant presence in key cities throughout Saudi Arabia and the United Arab Emirates.
