Apparel Group, a global fashion and lifestyle retail conglomerate, is expanding the Skechers brand across the GCC region, showcasing the Group’s commitment to enhancing its presence in the Middle East retail sector.
Skechers, a global leader in lifestyle and performance footwear, is expanding its presence in the region through the opening of new stores, offering a wide range of stylish and versatile footwear and accessories to a broader audience.
Mr. Neeraj Teckchandani, CEO of Apparel Group, shares his strategic vision for the expansion of Skechers in the GCC, focusing on elevating customer experiences and investing in key markets with robust growth opportunities.
On 30th May 2023, Skechers launched its first store in the series at Al Khiran, Kuwait. This concept store spans 2588 sq.ft. and features a wide selection of Skechers’ products, encompassing footwear, apparel, and accessories.
Skechers continued its expansion with the opening of a store at Najran Park Mall in Saudi Arabia on 8th June 2023, featuring an exclusive selection of footwear and accessories.
Additionally, Skechers will launch a new store at Enma Mall in Bahrain and another at Salalah Grand Mall in Oman in June 2023, offering customers a curated range of Skechers footwear and accessories.
Apparel Group’s successful leadership drives the expansion initiative of Skechers, reinforcing its reputation as a popular and accessible brand in the GCC region. The new store launches highlight the Group’s commitment to providing high-quality products to its discerning customers.
