The ‘American Made’ labeled T-shirts by the American Giant are enjoying unprecedented success this year, with soaring demand and sales amidst the chatter about the global supply chain, reshoring, trade deal loopholes and sustainability in fashion moving beyond the corporate boardrooms and policy circles in Washington.
This is as per reports, which added for the retailer, this year is shaping up to be its most lucrative Fourth of July yet even if as per a recent survey, 65 per cent of US adults underlined they intentionally bought ‘Made in America’ products over the past year.
“It really feels to me that there’s an awakening happening right now,” meanwhile opined, American Giant’s CEO, Bayard Winthrop, who quickly ordered shirts for the retailer’s Fourth of July promotion, showcasing their long-standing commitment to producing apparel exclusively in US factories and emphasizing the ‘Made in America’ concept during Independence Day celebrations.
It may be mentioned here that in the 1990s, the production of apparel sold by prominent American retailers largely shifted overseas, particularly to China, resulting in increased tensions between the United States and China for those companies.
