American clothing company, The Limited, has announced its return on limited.com and at Belk (an American department store chain) stores.
The retailer, known for empowering women in the workforce for over 50 years, filed for bankruptcy in January this year after witnessing a sluggish business.
The Limited will once again offer boardroom-ready looks and fashion-forward designs for every season. It will be managed as an exclusive private brand, like Belk favourites Crown & Ivy, Kaari Blue, New Directions and True Craft by Belk.
In 2018, Belk will launch The Limited at 74 more stores. Belk has the exclusive distribution rights for The Limited brand in the US.
It’s not only about the ‘comeback’, the fashion retailer has also forayed into the plus-size market.
“The Limited is known for offering customers with tailored, feminine looks to seamlessly carry the modern woman from work to her social life. We’re committed to not only delivering the products that The Limited is known for but also expanding the assortment to take this iconic brand to the next level,” said Nadine Rauer, Belk Executive Vice President and General Merchandise Manager.