Fashion and Beauty emerged as the two hit categories among the buyers during Prime Day event, the flagship event of US based e-retailer Amazon. Despite technical snug during Prime Day event across the globe, the UK unit of US based e-retailer sold more than 287,000 items of clothing and 400,000 beauty products during its flagship Prime Day event.
Amazon’s private fashion brands, including Find and Truth & Fable, were also a part of Prime Day deals. The 36-hour event is the biggest flagship event of the e-retailer which targets to break records. This year, analysts estimate that Amazon is likely to make at least US $ 3.4 billion in sales.
In addition to clothes, the e-retailer also sold its Echo Dot, Fire TV Stick with Alexa Voice Remote, Finish Dishwasher Tablets, and the Bosch Cordless Drill. Summer dresses, sandals, and denim styles were majorly the popular items purchased by UK consumers during the Prime Day. Hot weather in the country is considered as a major factor that led to good sales for the e-retailer.
The Amazon’s Prime Day event also benefitted small and medium-sized businesses. Discounts on products to Prime Members are offered during the annual sale event which lasts for 36 hours. In addition to revenue gain, the e-retailer is also using Prime Day as an opportunity to increase Prime Members.
