Amazon celebrates best ever 2-day sale, registers phenomenal sales

by Apparel Resources News-Desk

18-July-2019  |  3 mins read

Amazon Prime Day
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Prime members in India joined members in 17 countries to celebrate Prime Day’s best shopping deals.

Following the two-day event with thousands of deals just for Prime members, sales surpassed the previous Prime Day and any other two-day period sale, making this the largest shopping event for Prime members.

Prime Day was the longest ever! The day saw members in India shop and stream like never before enjoying over 1,000 new product launches and deals and video and music titles, especially curated for Prime Day.

“Prime Day has become the biggest celebration of shopping, savings and entertainment that members, brands and sellers in India look forward to each year. Prime members in India enjoyed shopping the deals and new launches, buying thousands of products from small & medium sellers, artisans, entrepreneurs and innovators and our sellers, Kala Haat artisans and emerging Launchpad startups all saw a sharp increase in sales. Our brand partners increasingly see Prime Day as the ideal event to offer highly anticipated and never-before seen products – giving these coveted items a launch like no other,” said Amit Agarwal, SVP and Country Manager, Amazon India.

Members from over 70 per cent pin codes of India shopped this Prime Day. More than twice as many customers signed up for a Prime membership during the announce to event period compared to last year.

Over 40 per cent of new members came from cities outside the top 10 cities including Durgapur, Kurukshetra, Hooghly, Guntur, Satara, Bharuch, Chittoor among others.

This Prime Day was the biggest sale event ever for Amazon devices in India. Echo Dot and Fire TV Stick with Alexa Voice Remote were among the top selling deals in India, with Fire TV Stick being the top-selling deal across all categories this Prime Day. Top sellers (excluding Amazon Devices) in India included Syska 9-Watt Smart LED Bulb compatible with Amazon Alexa, BoAt Rockerz Sports Bluetooth Wireless Earphone and Godrej Aer Pocket Bathroom Fragrance.

Top-selling apparel brands included US Polo Association, United Colors of Benetton, Levi’s, Jockey and Biba. Popular luggage brands included American Tourister, Skybags and Safari and top-selling footwear brands included Fila, Sketchers, Catwalk and Paragon. Top-selling handbags included Lavie, Caprese, Hidesign and Van Heusen while top-selling jewellery brands included Tribe by Amrapali and Peora.

Members enjoyed shopping for unique products and new launches from small and medium sellers who saw sales volumes increase 67 per cent over last Prime Day.  Kalahaat artisans witnessed their sales volume increase close to 150 per cent and Launchpad sellers experienced a YoY jump of over 65 per cent increase in sales over last Prime Day.

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