Activewear and lifestyle brand Alo Yoga has partnered with Obsess to create an immersive digital shopping experience with virtual reality integration, digital styling capabilities, streaming beauty and wellness tutorials, workout classes and checkout.
Moving the digital storefront into virtual reality is an exciting transition that could improve the way consumers shop.
Users can experience it via desktop, mobile and the Meta Quest 2 VR headset and the virtual shop will allow customers to browse Alo’s collections, interact with a variety of content and build custom outfits to virtually access top and bottom combinations.
“We are excited to partner with Obsess to launch the first Alo Yoga virtual store that our community can experience through the Meta Quest 2 VR headset,” says Angelic Vendette, VP and Global Head of Marketing at Alo.
“The immersive virtual store powered by the Obsess platform will help us reach and engage the Alo community wherever they are and allow us to share our Spring launch, along with our core collection, in a 3D environment that feels unbelievably similar to shopping in one of our stores in real life.”
“Interactive shopping experiences incorporating VR are the future of e-commerce,” says Danny Harris, Co-Founder and Co-CEO, Alo Yoga.
“They are an exciting new way for a visionary brand like ours to reach and engage our community while transporting them directly into our world.”
“Alo Yoga has a well-earned reputation as an innovative, mission-driven lifestyle brand and category leader,” says Neha Singh, Founder and CEO at Obsess. She also mentions about being proud to partner with Alo to offer its customers a next-generation shopping experience that lets them engage with the brand and its products in exciting new ways
