With the ongoing pandemic, there is greater demand for AI tools and e-commerce features that will make the lives of consumers easier.

Keeping this in mind, Shnap, a visual search engine for fashion, has announced its global launch.

Available as an app and browser extension on Android, iOS and Chrome, Shnap helps users take a ‘snap’ or photo of outfits and clothes so that they can shop the products they see instantly or even compare to find what they’re looking for.

The app removes any doubt users may have regarding the brand, giving them multiple options to browse for the outfit from different brands or find the cheapest one.

Shnap uses AI-powered image recognition technology to identify shapes, patterns, colours and other distinct characteristics in clothing and find visually similar options. The users will also be able to see similar styles on sale around the world.

While Google and Pinterest have no product or retailer authentication, Shnap thoroughly reviews all stores enlisted to ensure legitimate and branded products.

What’s more is that conscious consumers can buy sustainable fashion via the Shnap app with over 25 per cent of the product labeled sustainable or pre-owned.

Currently Shnap is available in English and French but will soon roll out other languages.