US-based teen clothing retailer of casual wear Aéropostale has aborted its year old exclusive ties with e-commerce giant Amazon.in and has entered into agreement with other marketplaces including Flipkart, Jabong and Arvind Group’s omni-channel platform Nnnow.com.
American youth brand started selling its apparel on Amazon.in and sold apparel worth Rs. 8 lakh daily on average in its first month of operations in India in April 2016.
“This was a mutually agreed partnership with Amazon that led Amazon.in to be our exclusive partner for a year. Now the tenure has got over and we are available on platforms including Jabong, Flipkart besides Amazon,” said Sumit Dhingra, COO, Aéropostale India.
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Aéropostale made its entry in India in November 2015 following a licensing agreement with Arvind Lifestyle and opened its first store at the Delhi’s Select City Walk mall. Presently, the fashion brand operates 18 stores across India and is present in 20 countries across the world. Just in the US and Canada, the brand operates on its own.
