Adidas has unveiled a new partnership on 15th May, teaming up with acclaimed South African designer Rich Mnisi for a distinctive collection and campaign titled ‘Let Love Be Your Legacy’ in honor of Pride 2023.
The collaboration aims to promote allyship and celebrate unrestricted self-expression across various domains of sports and culture. The Adidas x RICH MNISI collection encompasses apparel and footwear, blending lifestyle and performance elements, and showcases iconic designs across Adidas Originals, football, cycling, sportswear, and swim categories.
The collection draws inspiration from a heartfelt letter written by Mnisi to his younger self, encapsulating the powerful message of ‘Let Love Be Your Legacy.’ This message serves as both his personal mission statement and a call to action, encouraging active allyship to empower and uplift the LGBTQIA+ community.
The Adidas x RICH MNISI collection for Pride 2023 reflects the brand’s ongoing commitment to fostering equality in sports. In 2022, Adidas expanded its partnership with Athlete Ally to facilitate the Title IX Athlete Leadership Summit and conduct workshops at eight NCAA college campuses affiliated with Adidas.
These initiatives aim to drive education and advocate for policy reform, fostering equity both on campus and within the realm of sports. The Adidas x RICH MNISI collection will be available starting 15th May through the Adidas website, Adidas.com/pride, physical stores, and the Adidas app.
