Inspired by customer’s feedback, Abercrombie Kids, owned by the US-based retailer of casual luxury apparel and accessories Abercrombie & Fitch, has launched its first gender-neutral collection called ‘Everybody Collection’.
After interacting with customers the brand got to know that parents do not like to be stick to the certain styles and colours as per gender while shopping for their kids. The retailer is excited to offer these additional options and is looking forward to building on this initial collection for summer and the back-to-school seasons.
The new collection has now been made available at offline and online stores from the mid of this month. The fashion retailer has initially launched 25 styles, including tops, bottoms and accessories.
Multi-hit graphics influenced by skate and streetwear culture popular among customers are also available in the new collection. Such style appears on hoodies and long-sleeve tees.
The Everybody Collection has built on this insight, incorporating popular trends across genders and with a single size system across the whole range. “We take utmost care of the feedback shared by our customer on product and brand experience,” said Stacia Andersen, Brand President of Abercrombie & Fitch and Abercrombie Kids.
