A recent report, titled ‘Retail in the era of the connected consumer’ generated by AT Kearney and Retailers Association of India (RAI), suggests that about 93 per cent of Indian retailers are likely to adopt new retail technologies like digital wallet.
It further detailed that approximately 69 per cent of the retailers would consider using mobile store apps to look at consumer reviews and about 72 per cent would consider using visual search, which allows users to scan the image of the product to find it in a store. The report gives the examples of apparel retail brands like Burberry, which at its flagship London store offers ‘me-tailing’, highly personalized interactions by pushing product promotions and discounts on customers’ mobile devices and digital screens based on their in store location. The customers can also place orders online for bespoke garments and perfumes, and can know the journey behind the making of that piece, which is made possible using RFID-enabled smart mirrors placed in the flagship store.
Also Read – Hermes unveils Smartful – a SAP-based Omnichannel software for retail
The report was based on responses from top retail CXOs in India covering key retail formats like department stores, apparel, e-commerce, etc. apart from AT Kearney’s proprietary consumer surveys and a retailer survey covering members of RAI to understand key trends across different dimensions of customer engagement.
