25-day-long Amazon Festive Yatra concludes!

by Apparel Resources News-Desk

10-October-2019  |  3 mins read

Amazon Festive Yatra
Image Courtesy: indiatoday.in

Amazon concluded its 25-day nationwide Amazon Festive Yatra – a unique ‘house-on-wheels’ showcasing the best of India selection on Amazon.in – in Bangalore.

And how! The e-commerce major donated the best of India selection on Amazon.in  to the Akshaya Patra Foundation to support the cause of the girl child in India.

The donation included over 600 products from small & medium businesses and micro entrepreneurs, worth over Rs. 10 lakh.

Some of the products from the #AmazonFestiveYatra were auctioned at a fund raiser supported by the two organisations for the cause of the girl child.

Majority of the products in the auction were unique traditional Indian handicrafts such as traditional Rogan art painting from Gujarat, Dokhra art from Chhattisgarh, Brass and marble for showpieces from Uttar Pradesh, Tanjore paintings from Tamil Nadu and more.

Manish Tiwary, Vice President – Category Management, Amazon, said, “At Amazon, we have a deep conviction that our success is closely connected to the entire ecosystem growth and we have therefore chosen to work with more than half a million small businesses across the country, including many traditional artisans, women entrepreneurs and emerging businesses. The #AmazonFestiveYatra traversing 6,000 kms across 9 states and 13 cities in 25 days was a celebration of this ecosystem, to showcase how we are bringing the best of India to our customers this festive season.”

He also added “This celebration could only be completed with the joy of giving and this festive season, the Amazonians have decided to support the cause of the girl child in multiple ways including an employee fund-raising and volunteering programme for October. With this cause close to our hearts at Amazon, we therefore decided to partner with Akshaya Patra Foundation as we have worked with them for last few years and value their experience, scale and commitment to improve lives. We are humbled and honoured and we look forward to an even stronger relationship in times ahead to help make lives better.”

Speaking on the association, Shridhar Venkat, CEO, The Akshaya Patra Foundation, said, “The work we do is made possible by the support of well-wishers and donors. Amazon has been a generous and thoughtful partner, using its scale and reach across the country to contribute in a meaningful and impactful manner.”

He said “The festive season for us is as much about rallying contributions from across the country to ensure every child has food on the table, as it is about celebration. We are grateful for the partnership and alignment with Amazon that will support the girl child empowerment.”

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