Union Finance Minister Nirmala Sitharaman, while inaugurating the Balaramapuram Handloom Producer Company Limited (BHPCL) Common Facility Training Centre, said every weaver should benefit from the profit of the company and handloom industry should diversify products for boosting profitability and attracting the younger generation to handloom products.
She said the Balaramapuram handloom products are of high quality and added that she herself was wearing a Balaramapuram saree.
Sitharaman said Balaramapuram should make use of the developmental market as it is environment-friendly.
“Weavers should utilise e-marketing and the government e-marketplace portal for marketing their products. NABARD will provide support in this regard. The Central Government is ready to consider any proposal from the State for the development of Balaramapuram,” she added.
Sitharaman honoured veteran handloom weavers from Balaramapuram. Delivering the keynote address, Minister of State for External Affairs V. Muraleedharan said the Centre is taking steps to ensure timely changes in the handloom industry.
M. Vincent MLA presided over the event. BHPCL Chairman Gopakumar S.; M. Shaji, Deputy Managing Director, NABARD; V. Mohanan, Panchayat President, Balaramapuram; and Sureshkumar C., General Secretary, Centre for Innovation in Science and Social Action (CISSA), and BHPCL Director G. S. Sreekala, were present at the event.
