Berry Singh leads day-to-day operations of the organisation and spearheads the client acquisition strategy for the company. As a brand and retail expert with over two decades of experience, he provides insights and expertise in strategy formulation to drive scale and profitability. An alumnus of NIFT, Berry has served in multiple leadership roles in the past as the Business Head of Timberland, Paul & Shark, GAS, Dune and as Retail Head for Diesel. As a founding member of Reliance Brands, he was responsible for operations, sales, marketing and building teams to run these businesses. His earlier role in VF Corporation as Assistant Business Head - Lee was to spearhead the retail operations and merchandising.