Anindya Ray, currently the Chief Sourcing Officer at Arvind Fashions Ltd, has over 30 years of experience in the fashion lifestyle industry. Over the years, he has worked in Buying & Merchandising, Design, Marketing, Sales, Sourcing and Quality for brands like Benetton, Lee, Allen Solly, US Polo, Arrow, Flying Machine, Calvin Klein to name a few. He shares his varied experiences and insights regularly with us in his column @anindyabeyondtheblog. You may also check out his blog www.insideapparel.net.