BIBA has launched the second edition of its Garment Exchange Programme in partnership with NGOs Goonj and Mahavir International, as the ethnic wear brand strengthens its focus on circular fashion and sustainable consumption.
The initiative, running from 20th May to 31st May, encourages customers to donate gently used garments at selected BIBA stores across 150 cities in India, including New Delhi, Mumbai, Bengaluru, Kolkata, Jaipur, Ahmedabad, Indore and Guwahati.
Customers participating in the programme will receive a Rs. 500 (US $5.22) voucher for every garment donated, redeemable on purchases worth Rs. 2,500 (US $26.08) and above.
The initiative is aimed at embedding circularity within India’s ethnic wear segment by leveraging BIBA’s retail network to collect pre-owned clothing at scale. The donated fabric will be repurposed into blankets and other daily-use essentials for rural communities, disaster-affected regions and underserved urban households through the company’s NGO partners.
According to the company, the programme seeks to convert surplus clothing into practical support for vulnerable communities while encouraging responsible consumer behaviour.
The second edition follows what BIBA described as a successful debut last year, which reportedly resulted in a 25% increase in store footfall. The company stated that the latest edition has been expanded through a wider store footprint and deeper operational involvement from both partner organisations across the country.
Managing Director, BIBA, Siddharth Bindra stated that the Garment Exchange Programme was designed to encourage consumers to give pre-loved garments a meaningful second life while contributing to a broader social cause. He added that the partnership with Goonj and Mahavir International would help ensure that donated garments were utilised effectively, while also reinforcing BIBA’s commitment to responsible fashion and impact-driven retail initiatives.
Through the expanded programme, BIBA aims to deepen customer participation in circular fashion and strengthen its sustainability-led engagement strategy within the Indian apparel market.
