In a strategic move to invigorate growth, Victoria’s Secret has announced the appointment of several seasoned executives to its leadership team, including the addition of Adam Selman as its new SVP, Executive Creative Director. The company aims to leverage the extensive experience of these leaders to drive innovation and enhance its brand impact.
The revamped leadership structure includes Anne Stephenson as the new President of Victoria’s Secret, Ali Dillon at the helm of its Pink brand, and Amy Kocourek leading the beauty division as President of Beauty, a role she assumed in March.
Anne Stephenson brings over 25 years of merchandising experience to her new role, having previously held positions at Victoria’s Secret, Full Beauty Brands, and Torrid. Ali Dillon, the new head of Pink, has over two decades of experience in merchandising and brand development from companies like Alex Mill, Gap, and J.Crew. Amy Kocourek, leading the beauty segment, has a strong merchandising background from retailers such as Kendra Scott and Kohl’s.
The appointment of Adam Selman as SVP, Executive Creative Director, is a significant addition to the team. Selman is the founder of his own brands, Adam Selman and Adam Selman Sport (A.S.S.), and previously served as the Chief Design Officer for Savage X Fenty. His unique creative vision has been shaped through collaborations with major artists like Beyonce, Lorde, and Katy Perry, as well as designing Rihanna’s looks for her Victoria’s Secret Fashion Show performances. Notably, Selman began his career under designer Zaldy Goco, who is known for creating the iconic Victoria’s Secret Fashion Show wings. He ventured out independently in 2010.
This bolstering of the leadership team signals Victoria’s Secret’s commitment to injecting fresh perspectives and expertise to navigate the evolving retail landscape and connect with consumers in new and impactful ways. The company is banking on the combined experience of these executives to usher in a new era of growth and innovation across its core brands and beauty offerings.
