Reliance Retail’s brand Yousta, catering to the Gen Z audience, has launched its new store in Manipal, Karnataka.
Yousta features western wear clothing options for both men and women. The brand’s fashion is curated to appeal the younger generation’s fashion-conscious buyers.
The brand shared on its social media handles calling out to the state’s Gen Z audience, saying that their closets are about to get reset.
The brand chose Manipal as a strategic location to connect with the students and young Indians of the area, as per reports.
Reliance Industries Limited’s retail segment’s youth-centric brand has actively worked towards its expansion. Yousta currently has physical shopping stores across the cities of Zirakpur, Gurugram, Hubli, Lucknow, Pune, Prayagraj, Mumbai, and Kolkata among others.
