Kim Zaheer is reportedly the new interim chief financial officer of British retailer Superdry. Prior to joining the company, he worked for more than 15 years as the finance director of Dreams, a bed retailer.
Zaheer has previously held a number of finance-related positions at companies like Tesco, PRG Powerhouse, and WHSmith, a network of supermarkets, before joining Dreams. Zaheer will take over for Giles David, Superdry’s current interim CFO, who joined the firm in January 2024, according to a report by Drapers.
Superdry was trying to implement a turnaround plan at the time, however the goal was not successful. This was further supported by the company’s most recent financial statement, which was submitted to Companies House this week and showed a 22% decline in sales for the year ending April 27, 2024.
Superdry warned about sales in the future, predicting that poorer commerce will affect profitability. The prognosis comes after the company’s July withdrawal from the London Stock Exchange, which was a component of a larger reorganisation.
Superdry reiterated in the filing that it would keep using its “strong brand and improve our online presence to secure our long-term future and bring the business back to profitability.”
