The Australian online fashion retailer The Iconic has teamed up with another fashion retailer from Australia General Pants to enhance sales of each other.
The Iconic recently added 9 private label brands of General Pants to its repertoire of local and international brands.
The two retailers have tied up with Parcelpoint to trial ‘Click & Collect’ initiative.
This option is only for The Iconic shoppers and and will help them collect their orders from General Pants’ Sydney CBD outlet. The shoppers will also be offered an option to drop the returns to the store.
It’s a first-of-a-kind for both retailers!
Appreciating the move, Sacha Laing, CEO, General Pants Group, said “Our customers are at the heart of everything we do, and so we are excited to partner with The Iconic and Parcelpoint to help shape the future of our industry.”
Agreeing to what Sacha said, Erica Berchtold, CEO, The Iconic averred “We have a great test-and-learn culture at The Iconic and I couldn’t think of a better way to end the year than with such an exciting trial with two of Australia’s retail and ‘last mile’ delivery greats.”
The trial will run till 31 December.
