Slowdown in the international market is increasingly demanding low prices, and to successfully handle such pressures it requires scales and automation. Exporters in India are now focusing more on upgradation and installing new machines to optimize the scales for reducing production costs. Sevendecade old Nagesh Knitwears, having expertise in knitted garments, is making concrete efforts in this direction and has replaced its hand flat knitted machines with 24 Stoll machines. The company has also invested in washer extractor and installed 170 linking machines. Now the company has a total of 250 linking machines and capacity to manufacture 10 lakh pieces per year.
Christian Lacroix will be lending his theatrical style to the house of Schiaparelli with a 15 piece collection, exclusively designed for the label. With this creative collaboration, the former Pucci designer aims at resurrecting Schiaparellis’ enigmatic image, deriving parallel inspiration from art, theatre and cinema. Interpreting 15 of the late couturiers’ iconic creations, this one-off collection will not only see contributions from acclaimed contemporary artists but will also mark Lacroix’s comeback as an haute couture designer. The one-off line will bring Schiaparelli’s playful, eccentric style and her use of innovative fabrics to the fore as confirmed by Lacroix. To be unveiled in July during the couture shows in Paris, this collection is expected to be a fabulous celebration of surreal art.
UK retailer Supergroup has teamed up with fit specialist Alvanon to execute a new core body size standard and fit strategy for its brand, Superdry. The implementation focuses on an in-depth analysis of the brands’ target consumers by AlvInsight who have provided them latest and validated core body data profiles of its consumers in the UK and US. In order to construct garments with the precise abs fit standard, that fits the consumers better, Alvanon, with the help of the body shape data, is conceiving multiple physical technical ‘fit’ mannequins or AlvaForms to be used across Superdry’s global design and supply chain.
Taking a step forward in fit technology, Bloomingdale’s has installed digital sizing stations, four in New York and one in Maryland from Me-Ality, in order, to assist women in deciding their perfect fit in jeans. The sizing stations which have been installed to sync technology to advise appropriate sizes in denim styles offered at the departmental store scan fully clothed consumers for ten seconds to direct them to the style suitable for their body type. Apart from the digital stations, the customers are offered a personalized shopping guide alongside an online profile, serving as a virtual fit advisor. Seen as an opportunity to boost customers’ in-store experience, this is the first time Me-Ality has partnered with a department store for sizing stations.
DyStar, leading provider of products and services for the textile and leather industry has kick started trial productions on a second line of Indigo. Started at the manufacturing hub of Nanjing, China, the new service will enable the company to respond to the growing demand for the DyStar Indigo vat 40% solution. The production at DyStar Nanjing Colours will see a gradual increase until it hits the maximum capacity of 12,000 metric tonnes per year.
As we draw closer to Spring/ Summer 2014, denim joins the league of lush fabrics at the behest of couturiers introducing jacquard in denim, consequently, ditching its rough and rugged appeal and reinventing it with a traditional character. There’s nothing ordinary about these mishmash- jacquards’ delicate patterns, reflective of vintage royalty pitied against the crude quality of denim, contrast at its creative best. From Roccobarocco’s intricately patterned jeans to Isabel Marant’s ultra feminine boot lengths, the trend communicates to the fashionably elite. While jacquard maintains the luxe feel, denim adds eccentricity, reflective in the abstract patterned denim jacket, as seen in the Spring/ Summer collection of Whitney Eve. Not necessarily over the top, Guess and 7 for all Mankind have brought out muted and much wearable versions of the jacquard denim in the form of skinnies, skirts and the staple denim jacket. After creating quite a buzz at fabric trade shows and on the streets of Paris and Tokyo, denim jacquard is without doubt one of the most anticipated denim trend of Spring/Summer 2014.
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